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Affinity has partnered with Ocean Culture Life to fund Storytelling Grants over the next 12 months, supporting untold ocean conservation stories and championing efforts to preserve ecosystems, amplify projects, and inspire action for ocean health.

Affinity Private Wealth partners with Ocean Culture Life to Give a Voice to the Ocean through Storytelling Grants

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Affinity Private Wealth is the first Jersey company to be awarded Silver Chartered status by the Jersey Good Business Council, recognising its leadership in sustainable business practices, corporate responsibility, and local community engagement.

Affinity Private Wealth Achieves Silver Chartered Status From The Jersey Good Business Council

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With soaring national debt and policymakers hesitant to cut spending, how might rising inflation affect paper currencies' value and enhance the appeal of real assets as a store of value and investment opportunity?

Views from the Desk - Tools & Jewels

Succession 

Affinity is excited to announce a succession plan that ensures the firm remains owner-managed and independent. This initiative, led by the original founders and shareholders, aims to secure Affinity's future while prioritising client needs.

Affinity Private Wealth Announces Succession Plan to Remain Independent and Owner-Managed

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In a world in which we rate restaurants on TripAdvisor and the effectiveness of power tools on Amazon, it seems odd that we fail to rate the economists who provide the forecasts on which world-changing decisions are sometimes made. 

Crystal balls and silicon chips

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We're thrilled to announce that Affinity has been shortlisted for the prestigious STEP Trust Company of the Year (Midsize Firm) Award for the second consecutive year! We're also proud that Sam Hilton has been shortlisted for the Rising Star Award

We're thrilled to announce that Affinity has been shortlisted for the prestigious STEP Private Client Awards for the second consecutive year! 

Blue Marine Jersey and Affinity

As we recognise this next World Ocean Day, we reflect on the important strides made in marine conservation through Affinity's partnership with Blue Marine Foundation on the Jersey Hand Dived Scallop Initiative.

World Ocean Day: Celebrating Affinity's Partnership with Blue Marine for the Jersey Hand Dived Scallop Initiative 

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Affinity Private Wealth and Highlands College join forces to sponsor six Carbon Literacy courses, in collaboration with the Government of Jersey via ecoActive elevating sustainability and environmental awareness in Jersey.

Affinity Private Wealth and Highlands College Join Forces to Sponsor Six Carbon Literacy Courses Throughout 2024

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The world of economics and finance runs on equations, models, statistics, back tests and predictive analytics. It seeks out objective causal relationships that can be quantified and verified.

Correlation, Cause or Coincidence 

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It is not that long ago – November 2021 – when world leaders were jostling to be pictured with celebrities like Leonardo DiCaprio, Stella McCartney or Emma Watson at the much-vaunted COP26 climate conference in Glasgow. 

Cash, Coal, Cars and…Choreography

Navigating the Polls

2024 is set to be an important period for politics. Already dubbed ‘the biggest election year in history’, more than 70 countries representing half the world’s population will hold regional, legislative and presidential elections. 

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Affinity Private Wealth has recently been working hard for one of our clients on an exciting and transformative project. Today, we are thrilled to unveil the results of the efforts of David, Cait and Courtney.

Valued client leads groundbreaking conservation project with Durrell in Scotland, Dalnacardoch

Japan Sunrise

In an era of fast-changing end markets, accelerating digital transformation, heightened competition and increased customer expectations, it is difficult for most businesses to stay ‘on top’ for long. 

Darkest before the dawn

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We are pleased to announce the promotion of Michelle Tring to Group Director. In her new role, Michelle will lead the business development efforts for the trust business, overseeing service excellence for private clients and families.

Michelle Tring Appointed as Group Director for Affinity Private Wealth

STEPwebsite

We are excited to announce that Affinity Trust Limited has been named a finalist for the prestigious STEP Trust Company of the Year (Midsize Firm) award! 

Affinity Trust Limited has been named a finalist for the STEP Trust Company of the Year (Midsize Firm) award

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There is an old joke about a tourist, trying to get to Dublin, who stops in a village out in the sticks to ask a local for directions. After a long consideration, the local replies ‘If I was you, I wouldn’t start from here’.

The paradox of change

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Julia has made the decision to leave the firm, while maintaining her role as a committed, long-term shareholder of Affinity Private Wealth. We extend our best wishes to Julia as she embarks on the next chapter of her life.

Julia's departure from Affinity Private Wealth

PRESS RELEASE FEIFA website

Affinity is pleased to announce its partnership with The Federation of European Independent Financial Advisers (FEIFA) to promote responsible investments, aligning clients' values with wealth. 

Affinity announces partnership with FEIFA to foster responsible and sustainable investing

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"We are pleased to collaborate with Door and leverage their innovative technology to streamline and augment our information gathering process," Jon Proudfoot, Investment Director at Affinity

Affinity adopts centralised due diligence platform Door, to enhance fund manager research

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The concept of a digital twin emerged because of the NASA Apollo space program where, thanks to its deployment and adoption - namely a digital representation of a real-world entity or system – mission control was able to safely return Apollo 13.

Chips, AI and digital twins

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We know online life is becoming steadily more immersive and our virtual lives are increasingly taking time out of our offline lives. As more companies and people move into the metaverse, its regulation (or lack thereof) is gaining attention.

When life imitates art

Dog Driving VFTD Cover DRAFT Oct 22

It was American sociologist, Diane Vaughan, who first coined the phrase “the normalisation of deviance” to describe a cultural drift in which circumstances classified as “not okay” are slowly reclassified as “okay.”

The Normalisation of Deviance

Elizabeth Aberdeen

We are excited to announce that Elizabeth Shaw has joined Affinity Private Wealth as an Associate Director within our Trust team. 

Elizabeth Shaw joins Affinity Private Wealth as Associate Director, Trust

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Today, the links between risk and new business ventures, trade and economic growth appear self-evident. However, this was not always the case; indeed, this understanding is surprisingly recent. 

Inevitable but unpredictable

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We are proud to announce Affinity Trust Limited has partnered with Blue Marine Foundation, the internationally renowned charity dedicated to restoring the ocean to health by addressing overfishing - one of the biggest environmental problems we face. 

Affinity Trust Limited partners with Blue Marine Foundation

Marshmallow VFTD July

In the late 1960s, psychologist Walter Mischel and his colleagues at Stanford University conducted a series of studies on delayed gratification, known as the ‘Marshmallow experiment’.

Marshmallows and Macro Towers 

It is two years since we wrote our April 2020 VFTD, titled Staying the Course, which recounted the epic polar adventure of Ernest Shackleton and his crew, aboard their ship ‘Endurance’.

Wars & Pandemics; Growth & Inflation

Staying the course 

On 5 December 1914, the crew of the Endurance set out from South Georgia on an expedition to traverse the Antarctic continent, one of the last frontiers in the golden age of polar exploration. 

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As part of our ongoing commitment to the UN Global Compact, we have submitted our third Communication on Progress. 

UN Global Compact Communication on Progress 2021

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Elephants, rhinos and tigers may not be the first thing that springs to mind when thinking about financial crime.

Elephants, rhinos and tigers

Innovation

Many of us believe the ability to innovate is the preserve of a select few.

What do you do for a living?

Engels statue

In 2017, a statue of Friedrich Engels was transported on a flat-bed truck from eastern Ukraine, a former colony of the Soviet empire, to the heart of the ‘northern powerhouse’ of England - Manchester. 

What would Engels think of mission-orientated capitalism?

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Before taking a drink, many revellers will clink their glasses and make a toast. This could be cheers in Britain or saúde in Portuguese, santé in France and salud or salute for the Spanish and Italians. 

Salute

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On the rim of the Arctic Circle, Iceland is one of the most striking places on our planet. Its moniker – the Land of Fire and Ice – paints an accurate picture: this frozen landscape is set right on top of a volcanic melting pot. 

Keeping the lights on

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Earlier this year, the Virtual Human Interaction Lab (VHIL) at Stanford University published a paper examining the psychological consequences of spending hours per day on video chat platforms. 

The price paid for staying in touch

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In April 2012, Jeremy Grantham delivered a speech to attendees of The Prince of Wales’ Business & Sustainability Programme at the University of Cambridge...

Natural capital - it's not all Gucci

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We are excited to announce that Jon Proudfoot has joined Affinity Private Wealth as Associate Director, Investments. 

Jon Proudfoot joins Affinity Private Wealth as Associate Director, Investments

Compass

We are proud to announce, we have made the strategic decision to become a firm dedicated to responsible investing.

APW Investors Limited pivots to become a responsible investment firm

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For a concept that is so widely used, power is surprisingly elusive and difficult to measure. It is often defined only in undesirable terms, and as a form of domination, but it can also be a positive force...

Power, Corruption and Lies

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The word impulse has several meanings. It can be defined as a sudden, strong and unreflective urge to act. For example, I had an almost irresistible impulse to giggle.

Drive carefully

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New York is commonly referred to as the melting pot of America. There's over eight million residents, with an estimated sixty percent of the population being immigrants or children of immigrants.

Waiter, there is a fly in my soup

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How many of you did Dry January? The ditching of alcohol in the first month of the calendar year is now an annual tradition for many people. 

It is enough to drive you to drink

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Proud to be the first Jersey financial services company to offset their carbon with Durrell Wildlife Conservation Trust.

Carbon Offset

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The largest wealth transfer in history is currently taking place, as Baby Boomers pass their wealth to Millennials.

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