Jon Proudfoot

Jon joined Affinity in 2021 and heads up the firm’s investment research process, alongside day-to-day management of the investment team drawing on his significant experience in alternative investments, fund research and portfolio management. Having begun his career in Jersey, at Ermitage Asset Management, Jon moved to New York in 2009, where he was most recently Equity Hedge Strategy Head at UBP Asset Management.

A graduate of Warwick University, Jon is a Chartered Alternative Investment Analyst, holds the Investment Management Certificate and was awarded the CFA Certificate in ESG Investing. When he’s not analysing investments, Jon enjoys coastal hiking and swimming, playing football, and cooking for his wife and two young children. He regards summiting Mt. Kilimanjaro and shipwreck diving in Australia as two of his favourite achievements.

‍