This week we have been sifting through the deluge of reports dissecting the changing habits of US shoppers over the Thanksgiving weekend – exciting work if you can get it! To summarise, the number of people shopping went up – 141m compared to 139m last year – however, the average spend fell from $424 per shopper, to $407. Consistent with numerous recent indicators of US consumer confidence, the picture appears somewhat mixed. The same can be said for the fortunes of retailers – Thanksgiving and Black Friday store sales are estimated at $12.3bn, but with deep discounts and extra expenses, created by longer opening hours, did they make any money? In other words, what have we learned?
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