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Sustainable Investing

Today’s global economic model is already considered by many to be unsustainable. Shifting demographics, climate change, scarcity of natural resources, inequality and the digital revolution are just some of the structural forces that are rapidly transforming our economies and the businesses that drive them.

At Affinity, we believe sustainability means making economic prosperity long-lasting, more socially inclusive and less dependent on the finite resources and the natural environment. Increasingly, this concept is now permeating financial markets and the rationale for sustainable investing is gaining increased support, legitimacy and traction. 

Our Sustainable Strategy is a discretionary managed portfolio designed for those investors wanting to commit long term capital – by way of a lump sum or regular savings – with an investment objective of achieving growth with impact. Inspired by the United Nations 17 Sustainable Development Goals* (UN SDGs) it invests in a diverse set of companies which provide solutions to the global challenges identified by the UN. It is not a portfolio of angelic companies, nor an investment solution constructed around basic Environmental, Societal and Governance principles. It is designed for those investors wanting to support businesses contributing towards a more sustainable future, enabling them to align their wealth with their values and generate attractive capital gains. 

If you would like to learn more about our approach to sustainable investing please contact us via or call +44 1534 828480

* The 17 UN SDGs were launched in 2015 and are a blueprint to achieve a better future for us all. They address the global challenges related to poverty, inequality, climate, environmental degradation, prosperity and peace and justice.