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Have we gone mad?

Dealing with risk – managing it and harnessing it according to a client’s needs – is at the heart of what we do as wealth managers. The mention of the word risk invariably conjures up thoughts that are anything but positive, however, could we live in a world without risk and – more importantly – would we want to? At Affinity we firmly believe risk should be a choice, not a fate and most of us take calculated risks every day. Whether this be hurrying downstairs, voicing an opinion, changing jobs, saying goodbye or leaning over for that first kiss – each act contains a few essential elements of risk. We have to balance the opportunity created by uncertainty, with the implicit or explicit hazard faced. After all, a first kiss rejected can lead to long lasting emotional scars!

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